IDENTIFY YOUR TARGET MARKET
Who is your ideal customer in the context of fashion brand development? What unique elements will set you apart from other brands? Additionally, at what price point do you want to position your offerings after conducting a thorough market analysis?
CAPTURE THE ESSENCE OF YOUR BRAND ~ "DNA"
What makes your fashion brand unique? Consider the values and details that define your brand — from the materials you use to the story you tell through your designs. Consistency and cohesion are essential to building a brand's identity. Start exploring logo concepts, color palettes, and typography that reflect your aesthetic and align with your brand’s vision.